Worst app idea, ever

I saw an ad on the subway yesterday for a new app. It’s called “Frank: Your Social Mirror”, and here’s the pitch:

Find out what your friends really think about you, and tell them what you think about them, too – anonymously.

Frank claims that:

By answering your friend’s questions on Frank, you will be supporting them through their everyday decisions. Everything from what to wear to a party, to what qualities they can work on to improve their social relationships.

(I’m not even going to parse the grammar of that first sentence.)

Examples on the website include:

Should I purchase these pants?

What do you think I can improve about myself?

Dear freaking Jesus, no.

Let’s just create a vehicle to allow girls to bully and name-call each other anonymously. Because, that’s what it’s going to be. I’ve been a teen girl, I’ve gone to high school with teen girls, and I’ve watched Tina Fey’s documentary Mean Girls.

I don’t mean to demean my gender, but come on. Young girls easily and mercilessly break through the thin veneer of civilized society all the time. They are vicious. They do not need encouragement to do it over social media and without attribution.

We all know what the answers to those questions are going to be:

No, Brittany, you shouldn’t buy those pants, you fat cow. We all hate you and you have no friends.

Stop being a horrible skanky slut Marissa. You are a loser. And keep away from my boyfriend.

It’s never going to be:

Brittany, trust your own judgment. You know yourself best.

Marissa, just be yourself. You are perfect the way you are.

I’m traumatized at the very thought of anyone, especially a young girl, willingly using this app. Everyone I’ve mentioned this app to OVERWHELMINGLY thinks it is the WORST idea ever.

Or as hubby put it, I’m already full of self-loathing. I don’t need it validated by my so-called friends.

Screw off, Frank.